Louley is an independent, family owned-and-run label based on Sydney’s Central Coast. Louley was created out of a love for soft beautiful hues, pieces that are rich in quality and a considered and honest approach to creation. As a label that is deeply aware of the impact the fashion industry is having on our world Louley is committed to building a foundation that is considered, authentic and having purpose.


Craftsmanship that is considered and designed with integrity, to ensure long wearing, timeless luxury for the modern woman. Louley is proud to be producing thoughtfully created designs using natural and sustainable materials. A considered choice and one that is important to who we are. Since 2019 Louley has been creating ethically made pieces from Indonesia. Working with traditional artisians each of our pieces are lovingly made with generations of tradition and technique in each stitch, rich in culture and considered in creation. Our love for beautiful clothes that are ethically and thoughtfully made continues to grow and dictate who we are.


We create small and slow batches that are thoughtfully made. Bringing awareness to making the right choices for the environment and ourselves is important to us. Our design ethos is based on creating and curating a wardrobe with pieces that can be worn year after year.


We choose naturally derived materials with benefits that vastly outweigh their synthetic counterparts. We choose natural because they can be replaced, regrown, or raised time and time again which means they are biodegradable.


We choose digital printing at it creates far less waste than screen-printing. We love our printed garments and it was important to us to choose this process offering a far more positive environmental impact.


We believe in considered creation and making sustainable choices across our business wherever we can. In a space that is ever evolving with new techniques and processes we too are ever changing to adapt and learn; to always strive for a better, lighter path forward.